Here is a lame lateral thinking puzzle that I created. What do you think is common between R Chandru, Mark Zuckerberg, Naga Shekar and Yogaraj Bhat? We will keep that aside for a while and talk about Hollywood. Okay, let us park that aside for a second and take a look at this collage:
Or this:
The thing that unites all these posters is the colour palette. All of these are soaked in Orange and Blue. One blogger noticed this and his post made this famous. Here is why Hollywood loves it: If you arrange the colours circularly based on the hues you get what is called as a colour wheel. Colours on the opposite side of each other are complimentary colours. Blue and Orange are complimentary colours. When these colours are put together the image kind of pops up, and the human skin colour is orangish. Since movies have human beings the colour orange is fixed, colorists and cinematographers and the production designers can take care of the blue!! He even claimed that given a chance Hollywood colorists might draw Mona Lisa like this:
Hollywood posters are cliched in many other ways. That made me think about our Kannada film posters. I started paying attention to Kannada film posters when Upendra’s poster designer made those mind blowing posters for Upendra and A. Okay, Back to cliches. If your film is a romantic film or if it is a Romantic comedy, how do you convey that in a poster? This is how:
More of Blue and White:
Or this:
The thing that unites all these posters is the colour palette. All of these are soaked in Orange and Blue. One blogger noticed this and his post made this famous. Here is why Hollywood loves it: If you arrange the colours circularly based on the hues you get what is called as a colour wheel. Colours on the opposite side of each other are complimentary colours. Blue and Orange are complimentary colours. When these colours are put together the image kind of pops up, and the human skin colour is orangish. Since movies have human beings the colour orange is fixed, colorists and cinematographers and the production designers can take care of the blue!! He even claimed that given a chance Hollywood colorists might draw Mona Lisa like this:
Hollywood posters are cliched in many other ways. That made me think about our Kannada film posters. I started paying attention to Kannada film posters when Upendra’s poster designer made those mind blowing posters for Upendra and A. Okay, Back to cliches. If your film is a romantic film or if it is a Romantic comedy, how do you convey that in a poster? This is how:
Here is the puzzle again: What do you think is common between R Chandru, Mark Zuckerberg, Naga Shekar and Yogaraj Bhat?
How do you show aggression, intensity and attitude? You use the colour of Fire:
How do you design a poster having Darshan? Darshan gets to stand tall, spread his legs apart to form a triangular composition:
This trick has been used so many times that Maths teachers can consider using Darshan film posters to teach what An isosceles triangle is to the kids! What are these posters trying to say? They are just saying that Darshan is tall and he is going to be the alpha male(Mass Hero) in the film.
How do you design a poster for Appu? Make Appu cover 70% of the space in the poster and ask him to do something with his hand/finger:
What are these posters saying? They are saying that this film will have Appu and he is cool. Nothing else matters. There is one more standard technique tha is often used to make posters for Appu films. I will leave it out for you to figure out!
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